ISLAMABAD, Saturday, September 20, 2025 (WNP): Pakistan’s e-commerce market is rapidly evolving with expectation that it would touch US$ 7.5 billion mark by year 2026 as new players are entering the scene and introducing more and more consumer-friendly features.

Secure, innovative and trustworthy approaches are being adopted to cater to growing demands of online consumers who lack trust in online shopping as over 50 per cent of consumers have concerns quality of different products.

Amidst this dynamic landscape, a new entrant GoldBox has emerged as a game-changer, introducing a trust-driven platform that prioritizes consumer benefits and satisfaction. The new entrant has introduced a unique business model that combines blind box shopping, one-click consignment, and instant cash incentives. This platform is poised to revolutionize the way Pakistanis shop online.

GoldBox has launched its mobile app for both Android and iPhone users and aims to capture a significant share by addressing the trust gap that has long plagued online shoppers.

The Comparison with other e-commerce Apps showed that with a wide variety of products amid discounts and subsidies, these were struggling with trust and security issues but GoldBox offers unique consignment model and features including rewards and incentives, wide product range and user-friendly interface.

The App, during first thirty days after launch, aims to attract around 50,000 registered users and with its differentiated positioning and seamless user experience, it expects to become a preferred choice, especially for young users daily shopping.