Abida Khan
Chief Executive Officer (CEO)
Abida Khan is a seasoned journalist, dynamic media strategist, and an accomplished leader serving as the Chief Executive Officer of World News Pakistan (WNP) — a fast-emerging digital news platform committed to ethical journalism, global dialogue, and inclusive narratives.
With a career spanning over two decades, Abida brings to WNP a wealth of experience in journalism, investigative reporting, documentary filmmaking, media training, and cross-cultural communication. Her professional journey reflects a deep-rooted passion for storytelling that transcends borders, cultures, and ideologies.
Professional Expertise
Abida Khan has played multiple roles across the media spectrum, from newsroom leadership to ground-level reporting in complex environments. She is recognized for:
- Investigative Journalism: Leading in-depth reporting on governance, social justice, religious harmony, gender equality, and human rights.
- Documentary Production: Conceptualizing and producing award-winning documentaries that have been featured in international forums and film festivals.
- Dialogue Facilitation: Organizing and moderating high-level dialogues on media literacy, interfaith harmony, counter-extremism, and public diplomacy.
- Strategic Communication: Advising NGOs, think tanks, and development partners on effective storytelling, content curation, and narrative framing.
- Training & Capacity Building: Mentoring a new generation of journalists, especially women, through workshops and newsroom coaching on ethical journalism and digital transformation.
Vision for WNP
As CEO of WNP, Abida Khan has infused the organization with a vision of responsible, inclusive, and globally connected journalism. Under her leadership, WNP has grown into a credible source of news and analysis, offering content in multiple formats — from real-time digital updates to long-form features and multimedia storytelling.
She continues to champion journalism that not only informs but also empowers communities and bridges divides. Through collaborations with local and international partners, Abida is expanding WNP’s outreach and impact on regional peacebuilding, democracy, and human development.
Global Engagement
Abida Khan has represented Pakistan at numerous international media forums, peace conferences, and intergovernmental dialogues, amplifying the voice of Pakistani journalism on the global stage. Her work has been acknowledged for advancing the role of media in conflict resolution, civic engagement, and intercultural dialogue.
Personal Commitment
Abida remains deeply committed to promoting diversity in media, especially by uplifting underrepresented voices and creating spaces for youth and women in journalism. Her leadership style is inclusive, visionary, and rooted in the belief that truthful storytelling is the foundation of a just society.